This online presence work has constantly been on my mind. And I think for you to be doing a good job of your online presence you need to always be aware of it. Aware of what you are putting out there, what is being said about you and how you are responding. 

We have already completely 5 steps, 1- Listening, 2- Content Foundation, 3- Sharable, 4- Point of View eBook and 5- Content Delivery. This month is our 6th step, our half way point in this endeavour. At this point, we will be focusing on Landing Pages. 

Month 6: Landing Pages
A Landing Page is: sometimes known as a "lead capture page" or a "lander". It is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The Landing Page typically displays directed sales copy that is an extension of the advertisement, search result or link. Landing Pages are often linked from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a Landing Page is to convert site visitors into sales or leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement. 

Some things you should be doing with Landing Pages to increase your online presence for your business include:
- create a Landing Page for newsletter sign-up, eBooks, online and offline events
- add video sales messages to each Landing Page
- test multiple headlines for each Landing Page
- test your calls to action

It might take some help and some efforts again to get these Landing Pages set up and working properly. As you can read above it will take a little trial and error to see what works best for you, your company and your customers. Remember, patience and creativity is key. But keeping it simple and easy to understand also is very important.