This week, our venture through our Online Presence Blueprint continues. Personally, I have found some months more useful then others, which every business is going to find. However, I do believe that every aspect of our Online Presence is very important to how we portray ourselves online and how others view us. 

This month we are going to focus on a topic who's importance has been debated as of lately, email communication. Some say it is becoming obsolete, but I truly believe it is still VERY important. Everyone checks their emails and are on the alert for deals. Email marketing can still be very useful....if done right.

Month 7: Email Communication
Email Communication is important for your business and here are some reasons why:
- it promotes your content system with curated email content
- it can find ways to repurpose content into video/audio/eBooks/articles
- you can build a reverse email campaign that can help promote your business

However, for it to work properly you may want to consider:
- creating email-based training for your internal staff
- continuously cleaning up your email list with routine purging to ensure you are reaching the right audience

Whether it's listening to your audience, building your content foundation, making your products sharable, creating a point of view eBook, focusing on your content delivery, creating landing pages or focusing on your email communication, it's all important to your marketing campaign. Paying attention to each of these steps and making sure you and your staff are familiar with the best ways to utilize these tools will all help promote your online presence.